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Basic marketing :

by Perreault, William D.

Additional authors: McCarthy, E. Jerome -- (Edmund Jerome)

Series: McGraw-Hill/Irwin series in marketing Edition statement:15th ed. Published by : McGraw-Hill, (Boston, Mass. :) Physical details: xli, 793 [22] p. : col. ill. ; 28 cm. ISBN:0072525231 (alk. paper : hbk.); 9780072947038 (hbk.).

Subject(s): Marketing -- Management.

Year: 2005

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books	MANAGEMENT	HF5415.13 M369 (Browse shelf)	1	Available		3010007279

McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

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Basic marketing :

by Perreault, William D.